Advanced C & L Program - Persuasive Speaking
- Learn a technique for selling an inexpensive product in a retail store
- Recognize a buyer’s
thought processes in making a purchase
- Elicit information from a prospective buyer through questions
- Match the buyer’s
situation with the most appropriate product
- TIME: 8 - 12 minutes
- Learn a technique for “cold
call” selling of expensive products or services
- Recognize the risks
buyers assume in purchasing
- Use questions to help
the buyer discover problems with his or her current situation
- Successfully handle
buyer’s objections and concerns
- TIME: 10 - 14 minutes
- Prepare a proposal advocating an idea or course of action.
- Organize the proposal
using the six-step method provided
- TIME: 5 - 7 minutes
- Prepare a talk on a
controversial subject that persuades on audience to accept or at least consider
your viewpoint
- Construct the speech to
appeal to the audience’s logic and emotion
- TIME: 7 - 9 minutes for the speech, and 2 - 3 minutes for the Q&A
- Communicate your vision
and mission to an audience
- Convince your audience to work forward achieving your vision and mission
- TIME: 6 - 8 minutes
